Baidu Seeks to Revive Struggling Ad Feed Business

Baidu Seeks to Revive Struggling Ad Feed Business

This article delves into the reasons behind the decline of Baidu Information Feed ad campaigns and provides an actionable recovery plan. It includes diagnosing the 'symptoms' of the decline phase, expanding targeting to unlock more traffic, innovating to reshape user appeal, and optimizing landing pages to improve conversion rates. These practical strategies aim to revitalize your ads and enhance campaign performance, helping you restore ad vitality and improve your return on investment.

12/30/2025 Logistics Industry Insights
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Fast Fashion Giant Shein Gains Ground in Austrias Ecommerce Market

Fast Fashion Giant Shein Gains Ground in Austrias Ecommerce Market

Chinese fast-fashion e-commerce platform Shein has entered the top 10 e-commerce platforms in Austria for the first time. This success is attributed to its precise targeting of young consumers, social media marketing strategies, and efficient supply chain management. Despite facing market competition and sustainability challenges, Shein's success signifies the rise of affordable fashion in Europe. The company is expected to achieve even greater success in the European e-commerce market.

12/30/2025 Logistics Industry Insights
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Threestep Guide to Accurate HS Code Classification

Threestep Guide to Accurate HS Code Classification

This article addresses the challenges of HS code classification. It summarizes the experience of seasoned classification specialists and proposes a three-step method: preliminary screening via keyword search, precise matching by consulting the tariff, and final confirmation by clarifying details. Through detailed examples, it helps businesses quickly and accurately identify commodity tariff numbers, avoiding customs clearance risks. This method aims to streamline the process and ensure compliance, ultimately benefiting businesses engaged in international trade.

09/26/2025 HS Code Query
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7step SEO Strategy to Boost Google Rankings

7step SEO Strategy to Boost Google Rankings

This article provides an in-depth analysis of seven key steps for Google SEO, including domain selection, keyword research, website architecture, essential functionality, browser compatibility, website speed optimization, and high-quality content creation. Mastering these steps can effectively improve a website's ranking in Google search results, ultimately leading to business growth. By focusing on these crucial elements, website owners and marketers can significantly enhance their online visibility and attract more organic traffic.

12/31/2025 Logistics Encyclopedia
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Google Warns Against 10 Types of Lowquality Content

Google Warns Against 10 Types of Lowquality Content

This article summarizes 10 types of spam to avoid in independent website operation, including false information, search hijacking pages, content modification, hidden text and links, keyword stuffing, spam links, code-generated traffic, malware, misleading functionality, and automatically generated junk content. Avoiding these issues is crucial for improving website quality and achieving better Google rankings. By focusing on providing valuable and authentic content, website owners can enhance user experience and ultimately improve their search engine visibility.

12/31/2025 Logistics Encyclopedia
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Ebay Sellers Gain Edge with Product Analysis Tools

Ebay Sellers Gain Edge with Product Analysis Tools

This article details six essential product analysis tools for eBay sellers: eBay Seller Hub, Title Builder, eBay Shipping Calculator, eBay Fee Calculator, Terapeak, and Algopix. These tools support sellers in various aspects, including listing optimization, keyword selection, cost control, and market research, helping them succeed on the eBay platform. Each tool provides unique insights to improve profitability and decision-making, ultimately empowering sellers to make informed choices about product selection and pricing strategies on eBay.

12/31/2025 Logistics Encyclopedia
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Walmart Sellers Adopt Datadriven Strategies to Lift Sales

Walmart Sellers Adopt Datadriven Strategies to Lift Sales

This article analyzes Walmart Listing optimization from a data analyst's perspective. It delves into key areas such as keyword optimization, copywriting, improving quality scores, and product image optimization. The aim is to help sellers create high-quality listings that maximize product sales on Walmart's platform. By leveraging data-driven insights, sellers can enhance their listing's visibility and conversion rates, ultimately leading to increased revenue and improved overall performance within the Walmart marketplace.

12/31/2025 Logistics Encyclopedia
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Amazon Sellers Share Top Strategies for Product Success

Amazon Sellers Share Top Strategies for Product Success

This article delves into seven key strategies for Amazon product selection, including setting selection criteria, choosing familiar categories, analyzing keyword traffic, leveraging trend reports, conducting off-site searches, observing other platforms, and tracking best-selling categories. It emphasizes that product selection requires long-term observation and adjustments to adapt to market changes and improve e-commerce efficiency. Continuous monitoring and adaptation are crucial for identifying potential bestsellers and maximizing profitability within the competitive Amazon marketplace.

12/29/2025 Logistics Encyclopedia
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Amazon Sellers How to Optimize Lightning Deals for Sales

Amazon Sellers How to Optimize Lightning Deals for Sales

This article provides an in-depth analysis of Amazon Lightning Deal rules, emphasizing key considerations such as store reputation, product condition, and price locking to avoid deal cancellations. It also offers optimization strategies, including competitor analysis, keyword optimization, and pre-deal promotion, to help sellers improve deal performance and achieve sales growth. By focusing on these critical aspects, sellers can maximize the effectiveness of their Lightning Deals and drive significant revenue increases.

12/29/2025 Logistics Encyclopedia
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Amazon Sellers Gain Edge with Search Term Report Optimization

Amazon Sellers Gain Edge with Search Term Report Optimization

This article delves into leveraging Amazon's Brand Analytics Search Performance Report and Search Term Report to review and optimize product keyword strategy. By analyzing key metrics like impressions, click-through rate, add-to-cart rate, and purchase quantity, it diagnoses fundamental listing issues, eliminates ineffective exposure, uncovers high-potential keywords, and dynamically adjusts optimization strategies based on data trends. This helps sellers improve advertising performance and organic rankings, ultimately driving sales growth.

12/29/2025 Logistics Encyclopedia
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